Privacy Policy

Content Americas and this website are owned and operated by C21 International Inc. a company with a registered office at 1209 Orange Street, Wilmington, New Castle County, Delaware 19801 UNITED STATES.

Any references to “we”, “us”, “our” or “Content Americas” are to C21 International Inc.; Any references to “you” and “your” are to the person or company interacting with the website.;

This privacy policy sets out how we gather, use and protect any information that you may provide to us when registering for our events or using this website.

As a business we value the trust that our users give us when they submit personal data. We are committed to ensuring that we comply with the General Data Protection Regulation (GDPR) and are committed to protecting the privacy of our clients and users of our website. We will ensure that the information you submit to us by way of our website is only used for the purposes set out in this policy. Should we ever ask you to provide information by which you could be identified, rest assured this information will only be used in accordance with this privacy policy.

We may make changes to this policy occasionally, by updating this page. You should check this page regularly to ensure that you are happy with the policy and any changes that may have been made. Any changes that may be made to this policy will in no way contravene our guarantee of confidentiality.

By consenting to this privacy policy you are giving us permission to process your personal data specifically for the purposes identified. Consent is required for us to process personal data, but it must be explicitly given. Where we are asking you for sensitive personal data we will always tell you why and how the information will be used.

You may withdraw consent at any time by emailing, or by post to C21 International Inc. 1209 Orange Street, Wilmington, New Castle County, Delaware 19801 UNITED STATES. We will respond to your request within two working days from receipt.

What information do we collect?

We may collect, store and use the following kinds of personal information:

  1. information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit and number of page views);
  2. information that you provide to us for the purpose of registering with us (including your name, email address, job title, company, postal address, telephone, fax number, website address, interests and any other information you add to your profile);
  3. personal information comprised in any photo or other image you upload to the website;
  4. information about your use of our website services, including information about: searches that you conduct, playlists that you create and send, notes that you make, contacts and contact requests that you make, videos that you view, requests that you make to view locked videos, questions that you submit, votes that you cast, meetings that you book and materials that you download; and
  5. any other information that you choose to send to us.

The legal basis on which we collect your personal information

We collect and processes your personal information on the basis of three different legal grounds, depending on the nature of the personal data being provided and the type of processing involved. More information is provided on this here.

  1. Performance of a contract. Most of the personal data processed is performed on the basis that it is necessary for the performance of our agreement with you, or in order to take steps at the request of the user prior to entering such an agreement. An example of this would be where you register for a ticket to our annual Content Americas conference.
  2. Legitimate interest. A second ground relied upon for other types of processing of your personal data is that it is necessary for the purposes of legitimate interests pursued by us. Such legitimate interests will include where we send you marketing about our products and services, where we believe you have a reasonable expectation that we will process your data in a business context or where such processing is strictly necessary for fraud detection and prevention. An example of this would be where you register for our conference and we send you additional information about the LatAm, domestic US, and international content business. We will only rely on such a ground where an assessment has been performed balancing the interests and rights involved and the necessity of the processing in order to provide our services, products and features to you.
  3. Compliance with a legal obligation. A third ground relied upon for certain types of processing is that it is necessary in order to allow us to comply with a legal obligation. An example of this would be where we are required to retain business records for fixed periods of time in order to comply with local legal requirements.
  4. Consent. Finally, in certain situations, we rely on your consent in order to process your personal data. Where we require your consent in order to collect and process certain personal data, we seek your consent at the time of provision, and such processing will only be performed where consent is secured. For example, your consent to process your data when you register for a ticket to our conference.

Using your personal information

Personal data submitted on this website will be used explicitly for the delivery of the service for which you have registered and for the purposes specified in this privacy policy.

In addition, we may use your personal information to:

  1. administer the website;
  2. improve your browsing experience by personalising the website;
  3. enable your use of the services available on the website;
  4. send you email notifications which you have specifically requested;
  5. provide third parties with statistical information about our users – but this information will not be used to identify any individual user; and
  6. deal with enquiries and complaints made by or about you relating to the website.

Other disclosures

In addition to the disclosures considered necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

  1. to the extent that we are required to do so by law;
  2. in connection with any legal proceedings or prospective legal proceedings;
  3. in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and
  4. to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.

Except as provided in this privacy policy, we will not disclose your personal information to any third party without your express consent.


We use cookies on this website. A cookie is a text file sent by a web server to a web browser, and stored by the browser. The text file is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We send cookies which may be stored by your browser on your computer’s hard drive. We may use the information we obtain from the cookies in the administration of this website, to improve the website’s usability and for marketing purposes. We may also use that information to recognise your computer when you visit our website, and to personalise our website for you. Our advertisers may also send you cookies.

Most browsers allow you to refuse to accept or block cookies. However, this will have a negative impact upon the usability of many websites, including this one.

International data transfers

Information that we collect will be stored and processed on our servers located in the United Kingdom. In addition, information which you provide as part of your profile may be accessed via the internet by our IT and technical partners based in other European Union countries.

Security of your personal information

We take all necessary technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We store all the personal information you provide on our secure servers based in the United Kingdom. All electronic transactions you make to or receive from us will be encrypted using SSL technology.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

Updating your personal information

You can update your personal details anytime by emailing

Viewing and deleting your personal information

You can request copies of any personal information we hold about you or instruct us to delete all personal information we hold about you. Such requests should be by email to We will respond to your request within two working days from receipt.

Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.